Cinemagraphs Drive Results on Instagram

The power of cinemagraphs on Instagram

We know how powerful a great image on Instagram can be and cinemagraphs take engagement on Instagram to an entirely new level. In our own informal studies, we’ve seen a very positive lift from social media posts with cinemagraphs. Everyone seems to love how cinemagraphs auto-play and auto-loop and the medium has rapidly taken its place alongside photography and video as something we’ll see and use everywhere and every day. It’s no surprise to us that on Instagram, cinemagraphs almost always see more comments and more likes than a still photo.

Major brands and advertisers are eager to tap into the power of the cinemagraph medium. Flixel is working with a large market research firm on a formal study that will directly benchmark a cinemagraph against a still photo in social media ads. The results will be significant, not just for Instagrammers looking to up their game, but also for marketers and advertisers hoping to forge deeper connections with their customers.

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Examples:

Yellow Bird

Yellow Bird

Sell Your Excuses

Sell Your Excuses

Fountain Cinemagraph

Fountain Cinemagraph