4 Ways to Create Social Media Ads That Stand Out

v4 Ways to Create Social Media Ads That Stand Out

See full article at http://www.socialmediaexaminer.com/create-social-media-ads-that-stand-out/

v4 Ways to Create Social Media Ads That Stand Out

4 Ways to Create Social Media Ads That Stand Out

#1: Script It for Broadcast
Podcasting is a great opportunity to reach a new, attentive and engaged audience.

Whether your ad is scripted like a radio spot or read aloud by the podcast host, it will come across as more authentic than any sponsored Facebook post ever could. The audience knows it’s an ad because it sounds like an ad, and that’s okay.

Don’t underestimate the time and resources this kind of advertising requires, though. You’ll need to either have a trusted podcaster do it for you or be extremely creative with how you deliver your messaging, like this ad for Mail Chimp on the Serial podcast.

#2: Use Video or GIFs
Video has been hot for a few years now, but a lot has changed recently. For example, Facebook has autoplay on video and supports animated GIFs (finally!), and Instagram just announced they’re releasing video ads to all brands.

Great content combined with motion is an irresistible combination that gives you the opportunity to engage with consumers on a deeper level. Video marketing can be tricky though, so you need to keep a few things in mind.

First, although many videos on social media feature autoplay, your message shouldn’t rely on audio. Don’t assume your audience is listening, but do assume they’re watching. BuzzFeed and Business Insider do a great job at combining audio with visual elements in their videos if you need some inspiration.

Second, if you’re thinking about diving into lnstagram video ads, know that they’re limited to 15 seconds. So skip any opening graphics or stills and get right to the story. Also, Instagram was built on an audience that appreciates beautiful and inspiring visuals, so think beyond basic storytelling and consider using a mix of still imagery and video.

#3: Incorporate Humor
Many brands have found success by taking social media advertising and turning it into a parody of itself. An example of this is Old Spice’s “scratch and sniff” ad.

#3: Incorporate Humor
Many brands have found success by taking social media advertising and turning it into a parody of itself. An example of this is Old Spice’s “scratch and sniff” ad.

#4: Provide Content Downloads
Instead of simply advertising to consumers, what if you provided useful content? This isn’t a new concept (it’s basically Content Marketing 101), but it’s something you want to embrace.

See full article at http://www.socialmediaexaminer.com/create-social-media-ads-that-stand-out/